As any appellate attorney knows, preparing a winning brief takes time, research and attention to detail. Appellate judges consistently advise that, while oral argument is important, the majority of appeals are won and lost on the briefs. Therefore, it is important to understand what separates winning and losing briefs. Reviewing the writings of numerous judges, seasoned appellate attorneys and legal scholars makes clear that the success of an appeal hinges upon understanding the perspective of the brief-readers. That begs the question: “for whom are you writing?” The obvious answer is judges, and understanding what, exactly, judges look for in a…